ON TRAK
WORDS & IMAGES: MAX TAYLOR |
CUSTOM OFFROAD CARAVANS HAVE FOREVER BEEN
TRAKMASTER’S SPECIALTY. NOW, IT’S SHAKING THINGS UP.
When you think about
offroad caravanning, which
brands of offroad caravan
come to mind? Dollars to
doughnuts, Trakmaster is
on your top five list.
Since the mid 1990s, when
the company was established,
the company has focussed
on custom manufacturing.
Neither mass production
nor a standardised range
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of vans were its cup of tea.
But following the 2016 sale
of Trakmaster to Gason,
a company specialising
in, among other things,
agricultural equipment,
times are changing.
The aim is growth. But
how to grow a company
that only builds its niche
product to order? Its obvious:
develop a standard range of
caravans to a proven, fixed-
design format. Trakmaster
hopes that this approach
will significantly broaden
its customer base. After all,
taking the custom path isn’t
for everyone.
Trakmaster project manager
Ron Larkin told GoRV that
these standard layouts
were based on some of the
company’s most popular vans
as well as customer feedback,
and Trakmaster envisions
that in six to 12 months these
standard-layout vans will
represent about half of all
the vans it sells.
By the time Trakmaster
is done, there will be about
12 fixed-design offroaders
available. To kick it off,
Trakmaster’s Flinders range
has gotten the standardised-