IN THE ZONE
WORDS AND IMAGES : DAVID SAJFAR
Australia boasts a thriving caravan and RV industry , but among the multitude of brands , there are some that stand out as premium choices . One such standout is Zone RV , a company that has recently made a significant entry into the Victorian market .
Although Zone RV is already achieving 20 per cent of its sales in Victoria without a physical presence in the state , the company is offering customers an immersive purchase experience comparable to what it offers in Queensland . The strategy ? Allowing potential buyers to interact with Zone ’ s products firsthand by seeing , feeling , and touching them before making a decision .
Selecting the right partner to represent the premium brand in Melbourne was no small task . After 18 months of due diligence , Zone RV chose Outbound RV Wonderland in Campbellfield . Kevin Dani and Ana Pepa , key principals at Outbound RV , proved to be a perfect cultural fit and demonstrated the capability to serve the Melbourne market effectively . In addition to its six official service centres in Victoria , Outbound RV will now offer full product displays and sales functions .
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