EMAG AUDIENCE PROFILE

73 ^%

ARE MALE

♂

AGE

45-65 – 54 ^% OVER 65 – 28 ^%

UNDER 45 – 18 ^%

86 ^%

GO SIGHT SEEING

60 ^%

GO FISHING

50 ^%

DO PHOTOGRAPHY

47 ^%

GO HIKING

67 ^% PREFER A COMBINATION OF FREE CAMPING AND HOLIDAY PARKS

WHEN STAYING AT A HOLIDAY PARK

71 ^%

PREFER A POWERED SITE

VIC - 29 %

66 ^% OWN A RV

46 ^%

QLD - 22 % NSW - 25 % SA - 10 % WA - 10 % OTHER - 4 %

GO RVING AT LEAST EVERY 6 MONTHS

LOOKING TO BUY IN THE NEXT 12 MONTHS

34 ^%