EMAG AUDIENCE PROFILE

75 %

ARE MALE

♂

AGE

45-65 – 47 % OVER 65 – 46 % UNDER 45 – 7 %

READER ACTIVITIES

88 %

GO SIGHT SEEING

55 %

GO FISHING

50 %

DO PHOTOGRAPHY

42 %

GO HIKING

42 %

GO FOUR WHEELING

20 %

GO BIRD WATCHING

68 % PREFER A COMBINATION OF FREE CAMPING AND HOLIDAY PARKS

WHEN STAYING AT A HOLIDAY PARK

79 %

PREFER A POWERED SITE

85 % OWN A RV

52 %

VIC - 25.8 % QLD - 17.9 % NSW - 27.5 % SA - 8.6 % WA - 15.3 % OTHER - 4.9 %

GO RVING AT LEAST EVERY 6 MONTHS

LOOKING TO BUY IN THE NEXT 12 MONTHS

23 %